TILLAMOOK SHREDS
You ever notice that the shredded cheese you buy kind of looks like dusty, orange pubes?
Well, Tillamook did, so they took a hashbrown shredder to their award winning, naturally aged blocks of cheddar to create bigger, melty-er shreds that make the competition look silly.
With the difference so strikingly clear, we went shred to shred with the competition to prove our point: There's Tilllamook Shreds, and then there's whatever the hell those squiggly yellow pubey things are called.
We took our head to head comparisons to the streets with contextual OOH, social and interactive digital that showed up all over the country.
OOH
DIGITAL/INTERACTIVE
SOCIAL FILMS
PRESS
Our "Sassy" campaign got picked up by Adweek - a huge win for the farmer-owned dairy Co-op from the Pacific North West.
